There's no question that marketing automation has changed the nature of customer engagement by making it a whole lot easier to target messaging to prospects and customers. But as this industry has grown, frustration persists. Sure you can use Marketo or Eloqua, for example, to create marketing campaigns—but is it worth the amount of time, effort and specialized skills that these platforms require?Read More
At Outbound, we are about helping web and app-based companies engage with their users based on what their users do. We believe trigger-based messages that remember what actions your users have already taken are more effective than mass messaging that lacks any personalization.Read More
Remember the last time you glanced through your email inbox and saw a long list of messages? You probably only spent a second evaluating each message because you are bombarded with offers, information and calls to action. The audience for your product does the same thing, and they will delete most of the messages they receive without ever reading them. So the question is: how is your messaging going to stand out in all of the noise? How will you make each person in your audience feel appreciated and help them to act? One great way to do this is to customize your messaging by making it event driven.Read More
Businesses send a lot of worthless messages—what if they had a way to send only the valuable ones?
Outbound is gearing up to release our first full-featured, paid product. We think it will change the quality of communication that companies — from startups to big businesses—have with their customers.Read More