Now Outbound brings Ideas to you

Posted by Josh Weissburg on Feb 21, 2017

 
 
Outbound can now answer the question, based on the events you send us over the API, "What are the most promising campaigns you could run?"
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Topics: Why Outbound, News, Marketing automation, growth marketing

Why Your Marketing Automation Platform May Not Be That Great

Posted by Josh Weissburg on Feb 19, 2015

 

How Much Effort Should Marketing Tools Require?

There's no question that marketing automation has changed the nature of customer engagement by making it a whole lot easier to target messaging to prospects and customers. But as this industry has grown, frustration persists. Sure you can use Marketo or Eloqua, for example, to create marketing campaignsbut is it worth the amount of time, effort and specialized skills that these platforms require?

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Topics: Why Outbound, Marketing automation

10 Things You Should Know about Transactional Emails

Posted by Josh Weissburg on Feb 16, 2015

At Outbound, we are about helping web and app-based companies engage with their users based on what their users do. We believe trigger-based messages that remember what actions your users have already taken are more effective than mass messaging that lacks any personalization.

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Topics: Triggered messages, Why Outbound, Transactional email

Why Trigger-based Messaging Yields Better Results

Posted by Josh Weissburg on Jan 30, 2015

Remember the last time you glanced through your email inbox and saw a long list of messages? You probably only spent a second evaluating each message because you are bombarded with offers, information and calls to action. The audience for your product does the same thing, and they will delete most of the messages they receive without ever reading them. So the question is: how is your messaging going to stand out in all of the noise? How will you make each person in your audience feel appreciated and help them to act? One great way to do this is to customize your messaging by making it event driven.

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Topics: Triggered messages, Why Outbound

Why build another tool to send messages?

Posted by Josh Weissburg on May 22, 2014

Businesses send a lot of worthless messages—what if they had a way to send only the valuable ones?

Outbound is gearing up to release our first full-featured, paid product. We think it will change the quality of communication that companies — from startups to big businesses—have with their customers.

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Topics: Product Marketing, Why Outbound