Respecting user privacy in a SaaS-y world

Posted by Dhruv Mehta on Mar 4, 2015

If you've ever wished you could use cutting edge marketing tools but couldn't because you work in an industry that regulates your customer information closely, we just released a feature for you.

Outbound has new features that help businesses send better messages: A/B/C testing, audience segmentation by events, goal tracking and broadcasts. As we build access to quantitative marketing for everyone, it's important to include verticals where user privacy is critical. Businesses that sell healthcare, fitness, or financial services products often build at home, or miss out on the latest and greatest in marketing automation software because of regulatory concerns. Today, I'm happy to announce a new way of using Outbound that puts you in charge of user privacy.

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Topics: Product Marketing, Triggered messages, User privacy