Anchor and Ask: Use Messages to Turn Signups into Real Customers

Posted by Josh Weissburg on May 19, 2015

Most companies spend a lot of time and money trying to find new customers. But big businesses are not built on signups - they're built on converted customers. And yet, last fall I heard an amazing statistic from Optimizely CEO Dan Siroker: 92:1. That's the ratio of dollars spent on customer acquisition compared to conversion! That makes for a very leaky funnel, with lots of leads at the top but very few real customers at the bottom. Messages can help fix this.

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Topics: Explanations for marketers, Triggered messages, Multi-channel messaging

How To Send Great Messages: 'First_Name' Is Not Enough

Posted by Josh Weissburg on Mar 9, 2015

Most companies send personalized email. Addressing customers by name is great, but making a quality message—something that's actually useful to the customer—is really about drawing on your history with that person.

A Lesson from Cheers

Remember the TV show Cheers and the song that went along with it? "Where everybody knows your name..." Cheers was a TV phenomenon for 11 years in the 80s and into the early 90s, winning Emmys left and right until Seinfeld took over. The entire show took place in a bar called Cheers where regulars bantered and comedy happened - but the real key to the whole franchise was a basic human desire: we all want to have a place to go where everyone knows your name and "they're always glad you came."

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Topics: Triggered messages, Personalized messages

Respecting user privacy in a SaaS-y world

Posted by Dhruv Mehta on Mar 4, 2015

If you've ever wished you could use cutting edge marketing tools but couldn't because you work in an industry that regulates your customer information closely, we just released a feature for you.

Outbound has new features that help businesses send better messages: A/B/C testing, audience segmentation by events, goal tracking and broadcasts. As we build access to quantitative marketing for everyone, it's important to include verticals where user privacy is critical. Businesses that sell healthcare, fitness, or financial services products often build at home, or miss out on the latest and greatest in marketing automation software because of regulatory concerns. Today, I'm happy to announce a new way of using Outbound that puts you in charge of user privacy.

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Topics: Product Marketing, Triggered messages, User privacy

Give Your Triggered Messages a Fighting Chance

Posted by Josh Weissburg on Feb 25, 2015

Have you checked your inbox lately? I’ll bet you have at least a dozen emails from companies you have purchased from in the past few months, all vying for your attention and hoping you’ll click on their email.

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Topics: Triggered messages, Marketing automation, Mobile messaging

10 Things You Should Know about Transactional Emails

Posted by Josh Weissburg on Feb 16, 2015

At Outbound, we are about helping web and app-based companies engage with their users based on what their users do. We believe trigger-based messages that remember what actions your users have already taken are more effective than mass messaging that lacks any personalization.

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Topics: Triggered messages, Why Outbound, Transactional email

Why Trigger-based Messaging Yields Better Results

Posted by Josh Weissburg on Jan 30, 2015

Remember the last time you glanced through your email inbox and saw a long list of messages? You probably only spent a second evaluating each message because you are bombarded with offers, information and calls to action. The audience for your product does the same thing, and they will delete most of the messages they receive without ever reading them. So the question is: how is your messaging going to stand out in all of the noise? How will you make each person in your audience feel appreciated and help them to act? One great way to do this is to customize your messaging by making it event driven.

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Topics: Triggered messages, Why Outbound