How Facebook Got Big Using SMS and Mobile Push

Posted by Josh Weissburg on Jun 2, 2015

Almost every marketer knows they need to set up email flows to welcome, onboard, activate and retain customers. For most, however, SMS and push are unknown territory. There is often a fundamental mismatch between the tools marketers are using and the ways users are engaging as user attention shifts from desktop to mobile devices. Filling this gap is critical to reaching today's users.

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Topics: Multi-channel messaging

Spring update: Outbound does YC and introduces web push

Posted by Josh Weissburg on May 28, 2015

 
I want to share what's been keeping team Outbound busy this spring, including an entirely  new channel to  message users on your web or mobile site (lots of details below) and some  thoughts on our YCombinator experience.
 
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Topics: News, Multi-channel messaging, Company update

Anchor and Ask: Use Messages to Turn Signups into Real Customers

Posted by Josh Weissburg on May 19, 2015

Most companies spend a lot of time and money trying to find new customers. But big businesses are not built on signups - they're built on converted customers. And yet, last fall I heard an amazing statistic from Optimizely CEO Dan Siroker: 92:1. That's the ratio of dollars spent on customer acquisition compared to conversion! That makes for a very leaky funnel, with lots of leads at the top but very few real customers at the bottom. Messages can help fix this.

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Topics: Explanations for marketers, Triggered messages, Multi-channel messaging

iOS and Android Push - Are You in the Game?

Posted by Josh Weissburg on Apr 2, 2015

IDC recently reported more than 93 percent of the world’s mobile operating systems are either Apple’s iOS or, more likely, Google’s Android which claims more than 81 percent of the pie. Push notifications are on the rise as organizations realize they are a powerful alternative to marketing email. Consumers who receive push notifcations have opted in at some point after downloading an app, so people anticipate those messages. Let's talk about how to make sure you don't disappoint!

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Topics: Mobile messaging, iOS, Android, Multi-channel messaging