When a company is interested in Outbound, the first person I usually talk to is either a member of the growth team or the product team. Let’s call this person Alex. Alex typically knows exactly what the problem areas are in activating and retaining users, and he zeroes in on the experiments he wants to run. Alex sees the business case clearly, and he is impatient to get started.
Have you checked your inbox lately? I’ll bet you have at least a dozen emails from companies you have purchased from in the past few months, all vying for your attention and hoping you’ll click on their email.Read More
There's no question that marketing automation has changed the nature of customer engagement by making it a whole lot easier to target messaging to prospects and customers. But as this industry has grown, frustration persists. Sure you can use Marketo or Eloqua, for example, to create marketing campaigns—but is it worth the amount of time, effort and specialized skills that these platforms require?Read More