Now Outbound brings Ideas to you

Posted by Josh Weissburg on Feb 21, 2017

 
 
Outbound can now answer the question, based on the events you send us over the API, "What are the most promising campaigns you could run?"
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Topics: Why Outbound, News, Marketing automation, growth marketing

Just Released: User Search and Journey

Posted by Josh Weissburg on Oct 11, 2016

Our biggest release yet, user search and journey is a new area of our product that allows you to build powerful queries and view the full timeline on any user in Outbound.

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Topics: News, Company update

May Release Notes: Fancy Email Editor and Automatic Winner Detection

Posted by Josh Weissburg on May 4, 2016

Release notes highlight the product improvements we made this month, so you can stay up-to-date on Outbound.

This month’s releases are going to save you time—lots of time!
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Topics: Product Marketing, Company update

April Release Notes: Delivery Windows and Scheduled Broadcasts

Posted by Josh Weissburg on Apr 8, 2016

Release notes highlight the product improvements we made this month, so you can stay up-to-date on Outbound. Here’s what we launched in April.

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Topics: Product Marketing, Company update

You're Already Running A/B Tests - Here's How to Make Them Better

Posted by Josh Weissburg on Feb 25, 2016

 

When you release something new—a feature, a web page, an email or anything else your users see—you should celebrate: by making a decision, you've made progress.

But as soon as you release, you need to answer another question: "How much progress have we made?" 

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Topics: AB testing,, growth marketing

Which "Uber for X" businesses actually make money?

Posted by Josh Weissburg on Feb 11, 2016

The term “Uber for X” is everywhere, optimistically applied to almost any type of on-demand, crowd-sourced service. For example, Sprig was called the “Uber for Food” according to The Atlantic, while a dog-walking service called Wag earned “Uber for dogs.”

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How (And Why) We Fixed User Aliasing

Posted by Josh Weissburg on Feb 5, 2016

 
User identity management is surprisingly tricky. What seems simple at first give each user a unique ID, then track everything that happens to that user ID quickly turns complicated.  But when you get it right, you can actually understand and communicate with each of your users as an individual.
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Topics: Explanations for marketers, Engineering help

New Features Galore + Recap of 2015

Posted by Josh Weissburg on Jan 15, 2016

Some of our most-requested features went live this week! Before we get to those, our team wants to say a huge thank you for all of your feedback and ideas from the past yearit was a big one for Outbound!

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Topics: News

3 Principles to Achieve a Zen State Between Business and Engineering

Posted by Josh Weissburg on Dec 10, 2015

When a company is interested in Outbound, the first person I usually talk to is either a member of the growth team or the product team. Let’s call this person Alex. Alex typically knows exactly what the problem areas are in activating and retaining users, and he zeroes in on the experiments he wants to run. Alex sees the business case clearly, and he is impatient to get started.

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Topics: Marketing automation, Guides, Engineering help

Customer Segmentation for Growth Teams

Posted by Josh Weissburg on Oct 30, 2015

How will you slice it?

Every growth team faces the same basic challenge: “What changes should we make to our current product and marketing that will get us more customers who stick around longer and pay us more?” The answers rely on how you do customer segmentation: effective segmentation allows for analysis, which generates ideas that you will act on and test.
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Topics: customer segmentation, live segments