How Strava Cracked Mobile Engagement

Posted by Josh Weissburg on Oct 16, 2015

Mobile apps give you new ways to communicate with your customers. And mobile push notifications ARE different than email. But it’s a mistake to put up a wall between mobile and web because mobile is different. Strava creates fiercely loyal customers using a single, cross-device communication flow. Here's how they do it.

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Topics: Mobile messaging, iOS, Android, Engagement

iOS and Android Push - Are You in the Game?

Posted by Josh Weissburg on Apr 2, 2015

IDC recently reported more than 93 percent of the world’s mobile operating systems are either Apple’s iOS or, more likely, Google’s Android which claims more than 81 percent of the pie. Push notifications are on the rise as organizations realize they are a powerful alternative to marketing email. Consumers who receive push notifcations have opted in at some point after downloading an app, so people anticipate those messages. Let's talk about how to make sure you don't disappoint!

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Topics: Mobile messaging, iOS, Android, Multi-channel messaging

Give Your Triggered Messages a Fighting Chance

Posted by Josh Weissburg on Feb 25, 2015

Have you checked your inbox lately? I’ll bet you have at least a dozen emails from companies you have purchased from in the past few months, all vying for your attention and hoping you’ll click on their email.

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Topics: Triggered messages, Marketing automation, Mobile messaging