Attention Currency: How to Measure Message Quality

Posted by Josh Weissburg on Jun 4, 2015

What is attention currency?

Customer attention is a kind of currency; you spend it whenever you ask your customer to pay attention to your business. When you send messages to your customers or prospects, you're spending attention currency. Like actual money, customer currency is finite and must be budgeted for just the right time.

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Topics: AB testing, Best practices

How Facebook Got Big Using SMS and Mobile Push

Posted by Josh Weissburg on Jun 2, 2015

Almost every marketer knows they need to set up email flows to welcome, onboard, activate and retain customers. For most, however, SMS and push are unknown territory. There is often a fundamental mismatch between the tools marketers are using and the ways users are engaging as user attention shifts from desktop to mobile devices. Filling this gap is critical to reaching today's users.

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Topics: Multi-channel messaging

Spring update: Outbound does YC and introduces web push

Posted by Josh Weissburg on May 28, 2015

 
I want to share what's been keeping team Outbound busy this spring, including an entirely  new channel to  message users on your web or mobile site (lots of details below) and some  thoughts on our YCombinator experience.
 
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Topics: New features, Multi-channel messaging, Company news

How to Ask Your Engineering Team for Help

Posted by Josh Weissburg on May 22, 2015

People love to talk about the wonders of data-driven marketing, but there's a reason it's hard to do: you need access to all that data! Usually, access to data means asking your engineering team to hook up or make a change to a tool you're using—GROAN.

Why is this so painful? Because engineers are incredibly busy. They usually have too many projects in a very time-sensitive pipeline and everyone else in the company is waiting for them to hurry up and finish, just like you are. So engineering teams have to be very strict about taking on new work. Keeping this in mind, the key to a successful engineering ask is to base your ask on the things your engineers care about and get really, really specific about what you're asking for.

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Topics: Best practices

Anchor and Ask: Use Messages to Turn Signups into Real Customers

Posted by Josh Weissburg on May 19, 2015

Most companies spend a lot of time and money trying to find new customers. But big businesses are not built on signups - they're built on converted customers. And yet, last fall I heard an amazing statistic from Optimizely CEO Dan Siroker: 92:1. That's the ratio of dollars spent on customer acquisition compared to conversion! That makes for a very leaky funnel, with lots of leads at the top but very few real customers at the bottom. Messages can help fix this.

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Topics: Triggered messages, Multi-channel messaging, Best practices

Buying Software 101: How to Design a Kickass Pilot Project

Posted by Josh Weissburg on May 14, 2015

There is a lot of cool software out there. The question is, will it actually help you do your job better? Since the money likely isn’t coming out of your pocket, you have to figure out how to get team members, finance and execs to see the value in what you see. Your best bet? Design a pilot program that shows them the value.

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Topics: Best practices

iOS and Android Push - Are You in the Game?

Posted by Josh Weissburg on Apr 2, 2015

IDC recently reported more than 93 percent of the world’s mobile operating systems are either Apple’s iOS or, more likely, Google’s Android which claims more than 81 percent of the pie. Push notifications are on the rise as organizations realize they are a powerful alternative to marketing email. Consumers who receive push notifcations have opted in at some point after downloading an app, so people anticipate those messages. Let's talk about how to make sure you don't disappoint!

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Topics: Mobile messaging, Multi-channel messaging

One of the Biggest Messaging Mistakes Marketers Make

Posted by Josh Weissburg on Mar 31, 2015

Be skeptical about universal best practices. Get to know your customers by testing every message. Here's how to build your own best practices for customer activation, engagement and retention using messages. Read More

Topics: AB testing

How To Send Great Messages: 'First_Name' Is Not Enough

Posted by Josh Weissburg on Mar 9, 2015

Most companies send personalized email. Addressing customers by name is great, but making a quality message—something that's actually useful to the customer—is really about drawing on your history with that person.

A Lesson from Cheers

Remember the TV show Cheers and the song that went along with it? "Where everybody knows your name..." Cheers was a TV phenomenon for 11 years in the 80s and into the early 90s, winning Emmys left and right until Seinfeld took over. The entire show took place in a bar called Cheers where regulars bantered and comedy happened - but the real key to the whole franchise was a basic human desire: we all want to have a place to go where everyone knows your name and "they're always glad you came."

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Topics: Triggered messages, Best practices

Respecting user privacy in a SaaS-y world

Posted by Dhruv Mehta on Mar 4, 2015

If you've ever wished you could use cutting edge marketing tools but couldn't because you work in an industry that regulates your customer information closely, we just released a feature for you.

Outbound has new features that help businesses send better messages: A/B/C testing, audience segmentation by events, goal tracking and broadcasts. As we build access to quantitative marketing for everyone, it's important to include verticals where user privacy is critical. Businesses that sell healthcare, fitness, or financial services products often build at home, or miss out on the latest and greatest in marketing automation software because of regulatory concerns. Today, I'm happy to announce a new way of using Outbound that puts you in charge of user privacy.

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Topics: Triggered messages, New features