Which "Uber for X" businesses actually make money?

Posted by Josh Weissburg on Feb 11, 2016

The term “Uber for X” is everywhere, optimistically applied to almost any type of on-demand, crowd-sourced service. For example, Sprig was called the “Uber for Food” according to The Atlantic, while a dog-walking service called Wag earned “Uber for dogs.”

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How (And Why) We Fixed User Aliasing

Posted by Josh Weissburg on Feb 5, 2016

 
User identity management is surprisingly tricky. What seems simple at first give each user a unique ID, then track everything that happens to that user ID quickly turns complicated.  But when you get it right, you can actually understand and communicate with each of your users as an individual.
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Topics: Best practices

New Features Galore + Recap of 2015

Posted by Josh Weissburg on Jan 15, 2016

Some of our most-requested features went live this week! Before we get to those, our team wants to say a huge thank you for all of your feedback and ideas from the past yearit was a big one for Outbound!

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Topics: New features

3 Principles to Achieve a Zen State Between Business and Engineering

Posted by Josh Weissburg on Dec 10, 2015

When a company is interested in Outbound, the first person I usually talk to is either a member of the growth team or the product team. Let’s call this person Alex. Alex typically knows exactly what the problem areas are in activating and retaining users, and he zeroes in on the experiments he wants to run. Alex sees the business case clearly, and he is impatient to get started.

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Topics: Best practices

Customer Segmentation for Growth Teams

Posted by Josh Weissburg on Oct 30, 2015

How will you slice it?

Every growth team faces the same basic challenge: “What changes should we make to our current product and marketing that will get us more customers who stick around longer and pay us more?” The answers rely on how you do customer segmentation: effective segmentation allows for analysis, which generates ideas that you will act on and test.
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Topics: Best practices

How Strava Cracked Mobile Engagement

Posted by Josh Weissburg on Oct 16, 2015

Mobile apps give you new ways to communicate with your customers. And mobile push notifications ARE different than email. But it’s a mistake to put up a wall between mobile and web because mobile is different. Strava creates fiercely loyal customers using a single, cross-device communication flow. Here's how they do it.

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Topics: Mobile messaging

Slack Kills at Onboarding—Here's How They Do It

Posted by Josh Weissburg on Oct 9, 2015

Slackthe team communication tool that is taking over the worldhas become ubiquitous and obvious. But how did Slack, with all of its channels, private groups, direct messages and hashtags, go from zero to millions of users so quickly? For sure, there’s a lot of functionality in the product and it’s easy on the eyes. But many products have great functionality and design, yet new users still struggle to find and understand all those features.

The secret weapon that has propelled Slack? Killer onboarding.

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We Need to Define "Customer Engagement"

Posted by Josh Weissburg on Oct 1, 2015

First of all, I have to confess something: the phrase “customer engagement” triggers an immediate gag reflex in me. I associate it with buzzwords like “big data” and “growth hacking” that serve as a mushy catch-all, phrases that people generally use when straightforward language isn’t available. But the thing is, I think the idea of customer engagement actually represents a significant shift in thinking about how businesses should talk to their customers.
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Attention Currency: How to Measure Message Quality

Posted by Josh Weissburg on Jun 4, 2015

What is attention currency?

Customer attention is a kind of currency; you spend it whenever you ask your customer to pay attention to your business. When you send messages to your customers or prospects, you're spending attention currency. Like actual money, customer currency is finite and must be budgeted for just the right time.

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Topics: AB testing, Best practices

How Facebook Got Big Using SMS and Mobile Push

Posted by Josh Weissburg on Jun 2, 2015

Almost every marketer knows they need to set up email flows to welcome, onboard, activate and retain customers. For most, however, SMS and push are unknown territory. There is often a fundamental mismatch between the tools marketers are using and the ways users are engaging as user attention shifts from desktop to mobile devices. Filling this gap is critical to reaching today's users.

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Topics: Multi-channel messaging