Growth Marketing Myths and Mistakes

Posted by Page Grossman on Jan 10, 2018

Successful growth marketing can sometimes feel like a guessing game of trial and error. Customers might seem fickle and hard to please. That’s why we’ve put together this list of common growth marketing myths and mistakes. 

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Why focusing on customer retention is the #1 key to grow your business

Posted by Page Grossman on Nov 29, 2017

So often, growth is measured as an increase in specific metrics: more users, more clicks, more customers, more sales. But is simply getting more prospects and customers into your funnel the most effective way to measure business growth?

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Meet the new web push: a more seamless, contextual way to communicate with your customers

Posted by Stephanie Zou on Nov 9, 2017

If you follow Mailchimp’s amazing annual reports, you’d have known that last year Mailchimp customers sent over 246 million emails, but only 66.5 million of those were opened. That’s a 27% open rate. Not bad, but also not great.

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3 A/B tests eMeals ran to make it easier for families to plan healthy, affordable meals

Posted by Page Grossman on Oct 30, 2017

How often do you find yourself hauling a disgruntled toddler through the grocery store while trying to figure out just what you’ll cook this week? Once you finally figure out what to buy and throw in a few packaged items to un-gruntle the toddler, you get to the cashier line only to wait for five people to check out ahead of you. By the time you actually make it to swiping your credit card, you’ve checked all your phone notifications and tossed in a pack of gum and a totally unnecessary candy bar which you promised yourself you wouldn’t do.

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Outbound got a makeover!

Posted by Stephanie Zou on Oct 12, 2017

When you log into your Outbound account today, you'll notice a new look to the product interface.

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How to start a meaningful dialogue with your customers

Posted by Page Grossman on Oct 4, 2017

Let’s take a moment and think about the last conversation you proactively started with your customer. When was it? Why did you reach out? Was it to share a product announcement or an upcoming event? 

My guess is most likely, you reached out to the customer to promote something new. It’s great to keep customers updated and in-the-know about your company, but what then? Your relationship with your customer shouldn’t be just about you and your products. Open your mind to building a personal relationship with your customers — treating them more like human beings than just walking sales.

I’ve put together a list of four tips on how to start a meaningful dialogue with your customers that will help you build a personal relationship with them. These tactics will help you to get past just the sales pitch and talking about the weather.

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How Scoot uses Outbound to drive business goals

Posted by Stephanie Zou on Aug 7, 2017

There are many ways to explore San Francisco, but among the best and most fun has to be Scoot, a scooter rental service that allows both tourists and locals the option to hop on and off their electric scooters. Given San Francisco’s hills, Scoot saves the non-cyclists among us some serious pain, and offers everyone an easy way to get around the city—without a motorcycle license.

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Topics: AB testing, Multi-channel messaging, Customer stories

Now Outbound brings Ideas to you

Posted by Josh Weissburg on Feb 21, 2017

Outbound can now answer the question, based on the events you send us over the API, "What are the most promising campaigns you could run?"
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Topics: New features, Growth hacks

Just Released: User Search and Journey

Posted by Josh Weissburg on Oct 11, 2016

Our biggest release yet, user search and journey is a new area of our product that allows you to build powerful queries and view the full timeline on any user in Outbound.

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Topics: New features, Company news

May Release Notes: Fancy Email Editor and Automatic Winner Detection

Posted by Josh Weissburg on May 4, 2016

Release notes highlight the product improvements we made this month, so you can stay up-to-date on Outbound.

This month’s releases are going to save you time—lots of time!
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Topics: New features, Company news