This month’s releases are going to save you time—lots of time!
New WYSIWYG Email EditorTo build a good-looking email, you need to design the layout, write the copy, code the HTML/CSS and test to make sure that it comes out looking right—which means you need contributions from several team members over a few days.
We just released a new email editor that allows a non-technical person to do all of this: create and edit columns, content blocks, images and variables in a few minutes instead of a few days:
Every email that you create with our new editor is automatically responsive on mobile devices. And you can use it for any kind of email: transactional, behavioral or broadcast.
New editor features include:
- Uploading images / dedicated image hosting
- Plaintext emails
- Pre-constructed content blocks that can be fine-tuned to fit your branding
- A new, searchable variable selector—by typing “@”, you will bring up a dropdown of all your user attributes and event properties:
Automatic Variant Allocation
Here’s another new feature that will save you time: now Outbound can automatically direct users into the winning variant of any AB test you set up. You don’t even need to wait for a winner to emerge. We’ll automatically adjust the allocation toward the winner as statistical confidence rises:
No more checking back to re-allocate users to the winning variant. More details are available in our Variant Allocation doc.
Automatic Timezone Collection
More big upgrades coming next month...