Let’s take a moment and think about the last conversation you proactively started with your customer. When was it? Why did you reach out? Was it to share a product announcement or an upcoming event?
My guess is most likely, you reached out to the customer to promote something new. It’s great to keep customers updated and in-the-know about your company, but what then? Your relationship with your customer shouldn’t be just about you and your products. Open your mind to building a personal relationship with your customers — treating them more like human beings than just walking sales.
I’ve put together a list of four tips on how to start a meaningful dialogue with your customers that will help you build a personal relationship with them. These tactics will help you to get past just the sales pitch and talking about the weather.Read More